Montreal, the 1ster June 2026 — MAIN and GrowthWheel announce a partnership to roll out in French, in Québec and across the Francophone world, a globally recognized certification as a business consultant.
Thanks to this partnership, MAIN becomes the first partner to offer the certification entirely in French, with a cultural adaptation that reflects the reality of local support workers.
The “Business Advisor Certificate” (Québec) is used in more than 50 countries in order to professionalize the practice of business consulting. Its program is recognized by professionals in the field as the standard for developing the interpersonal skills needed to support entrepreneurs.
"Supporting entrepreneurs is a true profession that requires skills and a professional approach." and formal recognition. “This partnership with GrowthWheel—a pioneering organization in the development of entrepreneurial support on a global scale—is directly in line with this vision.” — Louis-Félix Binette, CEO of MAIN
“The advent of AI requires us to become trusted advisors and knowledgeable guides.” Building trust with clients is an art that requires interpersonal skills, good judgment, human connection, and the ability to support entrepreneurs on their journey—and that’s not something you can just wing. "After 18 years of training counselors, we know that every participant brings valuable knowledge to the group, and that is a fundamental part of our program." — David Madié, founder and CEO of GrowthWheel.
Why Get Certified as a Business Consultant?
The business consultant certification program helps structure, consolidate, and formally recognize the skills acquired in the field. It covers both interpersonal and technical skills, which are essential for providing rigorous and ethical consulting services.
Who is it for?
The certification is intended for anyone who supports businesses, regardless of their industry, experience, or location. Whether you’re just starting your career or are a seasoned professional, the certification provides you with guidelines, reminders, and tools, as well as valuable connections with colleagues from across the country. Certified professionals will join a community of more than 5,000 GrowthWheel-certified professionals.
How does it work?
The certification consists of six independent modules, each lasting two hours, offered in a workshop format, online, or in person. To earn the certification, you must complete three modules; thereafter, you must complete one module per year to keep the certification active.
MAIN will offer the first modules in French starting in the summer of 2026:
- July 7, from 1:00 p.m. to 3:00 p.m. (online): Customer Journey: Mastering the Customer Journey from First Contact to Impact
- August 4, from 1:00 p.m. to 3:00 p.m. (online): Customer Relations: Building Trust with Your Customers
- August 25, from 1:00 p.m. to 3:00 p.m. (online): Customer Ethics: Integrating Principles and Standards into Everyday Practice
The modules are available for $175 each (member price Cercle) or $250 (non-member price).
Those interested in taking the first modules are invited to write to MAIN at the address cercle@mainqc.com
About GrowthWheel Canada
GrowthWheel Canada is an international organization specializing in the professionalization of entrepreneurial support. Since 2008, GrowthWheel has developed a platform comprising business tools, training programs for advisors, and software systems based on artificial intelligence to support both business advisors and their clients on their entrepreneurial journey.
About MAIN
MAIN is committed to building an inclusive and resilient entrepreneurial ecosystem, designed by and for entrepreneurs. Its mission is to empower entrepreneurs to take risks by facilitating simplified and relevant access to support resources, strengthening collaboration among ecosystem stakeholders, and developing tools that support their long-term impact.